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Product Designer
Motorcycle Apparel
Develop a continuous evolution of the previous Shima Air gloves model, preserving its signature style and Shima’s brand identity.
Maintain a similar price point while addressing and resolving any technical issues in the earlier model to uphold the brand’s reputation and positive market perception.
Conduct a competitor analysis to propose a unique balance of quality, durability, comfort, and safety, tailored for gloves designed specifically for warm-weather conditions.
Research:
I focused on gathering information to develop the new Shima Air 2.0 motorcycle gloves with the goal of attracting new customers and enhancing our brand perception. By reworking the gloves to incorporate customer requirements and build on existing strengths — while considering key selling points, aesthetics, and strategic brand direction.
Based on user reviews, RMA data, and competitor analysis, the design I've focused on:
Replacing existing materials with Clarino, Lycra, and 3D mesh for superior durability, breathability, and comfort.
Utilizing "memory gel" instead of TPR offered cost-effective protection with improved hand cooling during rides.
Handling the cracking issues by strengthening material and improving layers construction.
By preparing perception map I assess Shima's performance against competitors based on two key dimensions: design and innovation. The map reveals that Shima sits firmly in the "strong design" area but lags in the "innovation". These highlights will be crucial to my future development plan: increasing its focus on bringing new and innovative features to its gloves.
Based on the perceptual map analysis, I identified competitive brands and products similar to Shima’s AIR gloves and established the main criteria for comparison:
What solutions are competitors implemented to enhance functionality and safety in their gloves? How do these features stack up against Shima’s offerings?
Do competitors provide higher or lower hand and finger protection across different riding scenarios (e.g., street vs. off-road) compared to Shima?
What materials are competitors using, and how do they affect durability, comfort, and breathability relative to Shima’s choices?
How do the closure mechanisms on competing gloves impact rider ergonomics and ease of use?
By examining competitor pricing, Shima can identify the optimal price point for the upcoming AIR 2.0 gloves.
Bases on those information I developed the following strategy for Shima AIR 2.0 gloves:
Develop a new ventilation system within Shima's Advanced Airflow Technology for optimal airflow and comfort.
Explore shifting production to China while implementing a rigorous quality control system to minimize manufacturing errors.
Target a price range of 130-160 PLN to remain competitive within the entry-level segment.
Prioritize a design that emphasizes innovation without compromising comfort or ease of use.
Conduct extensive durability tests to ensure the Shima Air 2.0 surpasses its predecessor in longevity.
By performing this analysis, Shima can gain valuable insights to refine its product development strategy. Leveraging its design strengths and closing the innovation gap with competitors will enable Shima to offer riders a compelling blend of style, advanced features, and superior protection — thereby solidifying its position in the motorcycle glove market.
Design:
The process of creating the Shima AIR motorcycle gloves began with a fundamental yet crucial stage: idea generation. In any product design journey, the early stages are all about capturing a wide array of ideas, exploring diverse possibilities, and laying a strong foundation for development. In this case, hand sketching played a vital role, providing me with an efficient and effective way to visually explore, communicate, and refine ideas.
I gathered as much information as possible on existing motorcycle glove designs, user preferences, and functional requirements. This included analyzing competitive products, understanding the needs of our target audience, and noting unique selling points that could set the Shima AIR gloves apart in the market.
The goal was to generate a wide range of design ideas—everything from the overall structure of the glove to details like ventilation patterns, material placement, and ergonomic features. At this stage, my mind was open to every possibility, no matter how unconventional, because creativity thrives without constraints in the beginning.
After creating a series of sketches, I narrowed down the designs to a few of the most promising concepts. At this point, sketches serve as a powerful communication tool. Since they are easy to understand visually, these hand-drawn concepts allow me to communicate effectively with both the technology and design teams. They also help avoid misunderstandings, as everyone can see and discuss the same visual reference.
In these meetings, we analyze each concept’s feasibility, alignment with our brand, and functionality. For instance, we may ask questions such as:
• Will this ventilation pattern provide sufficient airflow for warm-weather riding?
• Is this closure system user-friendly enough for quick adjustments?
• How well does this design integrate protective features without compromising comfort?
Through this process, I was able to generate, refine, and communicate a wide range of ideas, ultimately crafting a compelling and innovative design for the Shima AIR gloves. Hand sketching transformed abstract ideas into tangible concepts, allowing me to explore new directions, experiment freely, and make informed decisions grounded in visual clarity. This approach not only enriches the design process but also lays the foundation for a product that stands out in terms of functionality, style, and user experience.
As the Shima AIR gloves move from concept to production, the initial sketches continue to serve as a roadmap, reminding us of the values and priorities that shaped the design. Through this balance of creativity and practicality, we are able to deliver a product that embodies the best of both worlds—innovative yet user-centric, stylish yet protective.
Design to Manufacturing
To select the right manufacturing partner, I developed a set of critical criteria based on my experience with past projects and insights gained from previous production challenges. This ensured that each potential partner was assessed thoroughly:
Selection Criteria
I conducted an in-depth analysis of production costs, including materials and logistics, to find a balance between quality and budget. This was essential to ensure that our product could be competitive in the market while maintaining profitability.
Knowing the specific requirements of our product, I evaluated each factory’s technical capabilities. This involved assessing the types of machinery, and their experience with similar projects.
Quality consistency is non-negotiable, so I thoroughly examined each facility’s quality control systems and compliance with ISO standards. This was crucial to ensure that the final product would match our design expectations and user requirements.
Clear communication with the manufacturing team is essential to address potential production issues quickly. I prioritized factories that demonstrated strong, responsive communication, as this would facilitate a smoother design-to-manufacturing process.
After applying these criteria, we chose a factory in China that aligned well with our needs. They had the technological capabilities, a modern machinery setup and stringent quality control protocols, all of which aligned with our product requirements. Their competitive pricing and ability to handle plastic injection components opened possibilities for expanding our collaboration beyond this project.
Post-Selection
Once we finalized the partnership, my role shifted to ensuring a smooth transition from design to production. Here’s how I facilitated this process:
I worked closely with the manufacturing team to provide them with all necessary technical specifications, drawings, and detailed documentation. This knowledge transfer was essential to maintain design integrity and ensure the factory could reproduce the product as intended. I spent time clarifying complex elements of the design to avoid misinterpretation and ensure quality standards were met.
Together with the quality assurance team, I implemented specific quality control procedures tailored to our product. These procedures involved regular checkpoints and tests to verify that each production batch met our design and durability standards. I monitored this process closely, conducting sample inspections and refining procedures based on results.
To support efficient production and delivery, I helped establish and optimize the supply chain. By working with logistics and procurement teams, I ensured that materials would be readily available, production schedules would be met, and product delivery timelines remained on track.
This hands-on involvement in the design-to-manufacturing process allowed me to maintain the original design vision while adapting to the realities of large-scale production. By actively participating in supplier selection, knowledge transfer, quality control, and supply chain management, I was able to ensure that the final product stayed true to the high standards we set during the design phase.
Through this process, we achieved a reliable production setup, enabling us to bring a product to market that not only meets design expectations but also reflects our commitment to quality, efficiency, and market competitiveness. My role as a product designer was instrumental in bridging the gap between initial concept and tangible, high-quality product, positioning us for success in future projects as well.
Summary:
The Shima Air 2.0 gloves are a testament to a development process focused on creating exceptional motorcycle apparel. Here's a closer look at the journey that brought these gloves to life:
Understanding the Market: We began by conducting thorough market research to pinpoint current trends and user needs within the motorcycle glove segment. This data formed the foundation for the design direction.
Design and Prototyping: Detailed technical specifications and visual concepts were translated into a series of prototypes. These were rigorously tested and evaluated to ensure optimal performance.
Supplier Selection and Finalization: After meticulous evaluation of various suppliers, a partner with the expertise and commitment to high-quality materials and craftsmanship was chosen. The final product was then finalized incorporating all feedback and suggestions.
This meticulous approach at every stage resulted in innovative motorcycle gloves that excel in:
Functionality: Ergonomic design, premium materials, and exceptional attention to detail ensure a comfortable and practical riding experience.
Safety: Shima Air 2.0 gloves prioritize your safety with compliance to safety certifications and the utilization of modern protective materials.
Modern Design: The gloves boast an attractive aesthetic that aligns with contemporary trends, making a stylish statement on the road.
Critical Acclaim: Shima Air 2.0 gloves are a prime example of how advanced technologies, meticulous attention to detail, and a focus on rider needs come together to create a superior product. This is reflected in the impressive reviews (based on Apr 2024):
4.97 rating at RRmoto (leading motorcycle clothing store)
Beyond the Air 2.0:
In addition to the Shima Air 2.0 gloves, I have also been instrumental in developing other motorcycle gear for Shima. These include (replace with a list of your other projects for Shima):
Shima GT-2 Glove (also WP version) / Complete product development
Shima ST-3 Glove / Complete product development
Shima SPARK 2.0 / Complete product development
Shima Oslo (also WP version) / Complete product development
Shima Edge Vented / Complete mould development (sole and rubber parts)